Clik here to view.
Social Media Fails You Can Learn From
Social media is a relatively new platform on the digital media marketing game, leaving plenty of room for mistakes, mishaps, and miscommunications. Even the biggest corporations make social media...
View ArticleClik here to view.
Wendy’s Twitter: An Example To Follow?
Near the end of 2016, Wendy’s started sending Twitter users and competition to the burn ward. It started with an exchange with a user critiquing their “fresh never frozen” slogan. The exchange was...
View ArticleSocial Sharing: Top 10 Ways to Make Your Content More Shareable
Part of the challenge of content marketing is getting the content you develop in front of the people who will find it most valuable. This typically involves generating content for use on multiple...
View ArticleClik here to view.
2017: Year Of The Meme
When people think of a meme it’s usually an image with text overlay. Remember “I Can Has Cheezburger?” That was most users first exposure to memes. Since then it’s expanded to anything that goes viral,...
View ArticleGifs in Social Media Marketing
Ah, the gif. It’s not a photo. It’s not a video. It’s a category in its own right – a file format that speaks loudly to consumers across a variety of social media platforms. The gif has become more...
View ArticleYour Facebook Ads Are Working – Here Is How To Prove It
Defining success for a Facebook ad campaign requires a greater understanding of metrics than other types of campaigns. Focusing on conversions, clicks, and impressions reveals only part of the picture....
View ArticleClik here to view.
Wendy’s Social Media: A Guide to Branding Your Voice & Building Your Team
2017 was a big year for brands in social media. There were so many wins and fails that if I attempted to record and publish them all, it would almost be 2019. What happened to Wendy’s in 2017? In 2017...
View ArticleWhat Is Facebook Business Manager?
The business world is moving online. In order to be a big competitor in this world, a business needs to have a social media presence. For many businesses, Facebook and other social media outlets are a...
View ArticleHow to Do a Twitter Audit: Beginner 101
With an average of over 500 million tweets sent per day, Twitter provides its users the ability to reach a global audience with simplicity, ease, and speed unmatched by any other social media platform....
View ArticleWhat Is a Social Media Algorithm and How Does It Work?
Social media algorithms are here to stay. As a social media marketer, this could mean implementing major changes to continue reaching your audience. Luckily, adapting to social media algorithms isn’t...
View Article
